Affordable Yet Effective: 4 Benefits Of Promotional GiftsZhao Rong Tan
Aside from giving corporate gifts in Singapore, promotional gifts are also a valuable marketing tool. Through their practical nature, they’re able to capture the user’s attention. In other words, repeated usage of these gifts means that users are frequently exposed to your brand logo.
Promotional gifts serve as affordable marketing tools, which are often purchased in bulk. Due to its cost-effectiveness, you’re able to get more bang for your buck. Regardless if you’re giving it to your employees or members of the general public, here are some ways promotional gifts can benefit your business!
1. Boosts customer loyalty
Thoughtfully-planned promotional gifts can do wonders in fuelling loyalty in recipients. In turn, it can give you an edge over your competitors as your customers are more likely to choose your brand over others. From time to time, you can also offer customised promotional gifts to loyal customers to convey your gratitude for their support.
2. Promote meaningful relationships with your customers
For businesses to flourish, it takes more than just serving excellent products or services. You’d also need to hone meaningful relationships and secure networks. By dedicating a good amount of your resources to strengthening your ties with your current and potential customers, they’re more likely to remember your brand. Furthermore, promotional gifts can help in establishing your business’s credibility on top of setting your company apart from competitors.
To attain the perfect promotional gift, you might want to base your selection off your target audience’s needs and preferences. Conducting extensive research can go a long way in helping you make a more informed decision. For instance, let’s say your target market consists of students. In this case, giving them corporate gift pens would be of great benefit for them.
3. Increases brand recognition
Suppose you’re rewarding your employees with pin badges that feature the company’s logo. In this case, they’re publicising your brand to others anytime they wear it out – and that’s one of the main objectives of promotional gifts.
Besides including your logo on the item, there are other factors to consider when selecting a fitting gift. Keeping updated with what’s trendy is one of them. As such, you’d want to make sure to keep up with the latest trends when choosing a promotional gift. However, don’t invest in flimsy trinkets that might end up being forgotten later on. To get optimal returns, invest in gifts that are most relevant to your business, among other things.
4. It leaves stronger impression
Business cards get the job done well, but they don’t leave an impact that is as significant as branded promotional gifts. What sets promotional gifts apart from business cards, is that business cards fail to stand out to clients and customers, nor do they promote brand recall.
In contrast, handing out practical promotional gifts is a better way to leave an impression. As actions speak louder than words, promotional gifts show the effort your company put in to brainstorm, design, and the like.
Light on the pockets, heavy on its benefits
Promotional gifts are definitely here to stay. Aside from being a valuable tool in marketing, it also allows you to make the most out of your resources spent. However, your business must also stay updated with the latest gift ideas and make it stand out. At Vivopress, we’re always ready to enhance your gifting journey. From tissue printing to customising canvas bags, get in touch with us for corporate gift ideas and design suggestions.