Author - Zhao Rong Tan

In recent years, mascot merchandise has moved from novelty to necessity. More brands are turning their characters into physical products that people actually want to keep. In Singapore and beyond, plushies, pins, foldable totes and acrylic keychains are showing up at events, in launch kits and even on retail shelves. There is a good reason for this trend. Mascots help brands show a more human side. Whether playful, polished or proudly quirky, a mascot gives your brand personality. And when it becomes something people can keep and use, the brand personality travels with them. We have worked on mascot merch for all kinds of campaigns. Here are five of the most popular products options that companies are rolling out right now and why they work:    

Foldable Mascot Tote Bag

The mascot-shaped pouch catches attention right away. Unzip it, and you get a full-sized reusable tote that is compact, clever, and useful. It is the kind of merch people will love to carry around. For brands, this is a smart choice when you need to balance form and function. There is space for a full-surface design, and the mascot shape adds personality even when the bag is not in use. We support this product option with custom sizing, zip or button closures, branding on the pouch and tote, and even inner taglines. These bags pack light but leave a strong impression. Explore more Foldable Mascot Tote Bag options here.    

Mascot Acrylic Keychain

Custom mascot acrylic keychains hit the sweet spot. They are compact, budget-friendly, and easy to customise, especially when cut into the silhouette of your mascot. Whether it is a quirky animal or a cheerful mascot in uniform, they are easy to produce and fun to distribute. These work well as campaign giveaways or retail add-ons. And if you want to take it further, we offer backer card printing, packaging design, and various finishing techniques. All tailored to fit your brand. It may look playful, but it is designed with purpose. See how our acrylic keychains can be shaped for your brand here.    

Mascot PVC Luggage Tag 

Not every merch item gets to travel the world. This one does, literally. Custom mascot luggage tags made with soft PVC are ideal for travel campaigns, onboarding kits, or anything related to movement and visibility. You can find them clipped onto cabin bags, slung on backpacks, or dropped into event swag sets. These tags are easy to spot and fun to interact with. We handle full-colour printing, character shaping, reinforced strap options, and even QR code integration if you want to link users back to a landing page or campaign site. Browse our mascot-shaped luggage tag options here.    

Mascot Enamel Pin

A quality pin feels polished and exclusive. When shaped like a mascot, it becomes a wearable identity badge, something that is quiet but meaningful. We have seen brands use them for onboarding swag sets, school orientation packs, campaign premiums, and even retail collectables. Choose from soft enamel finishes, magnetic backings, and other details that can be tailored to match your mascot perfectly. We also offer custom backings and packaging for pins, especially useful for limited edition mascot merch sets or anniversary keepsakes. Discover our enamel pin options here.      

Mascot Soft Toy Keychain

Custom mascot soft toy keychains are soft, expressive and shaped exactly like the characters your audience already knows. The keychain format adds versatility, making them easy to include in launch kits, seasonal gifts or collectible campaigns. They naturally invite emotional connection to your brand and leave a lasting impression. Custom soft toy production allows for freedom in size, colours, expressions and accessories. We manage sampling, refinement and full production in collaboration with experienced soft toy manufacturers. Learn more about our custom soft toy keychain here.  

Why Brands Are Making Mascot Merchandise

Mascot merch brings warmth and personality to a brand. It is tangible, memorable and easy to connect with. A well-designed mascot brings your identity to life in a way that feels real. And the best ones stay with people long after the campaign wraps. In Singapore’s current branding landscape, mascot merch is showing up everywhere. What started as a playful gift has evolved into a thoughtful brand move that leaves a lasting impression.  

Ready to Bring Your Mascot to Life?

Every brand mascot deserves a moment off the screen. We can help make that happen, with thoughtful design support, sampling guidance, and production planning tailored to your timeline, goals and budget. If you are ready to turn your mascot into something people can carry, use or gift, we are ready to help create it.

Planning an outdoor event? Looking for the perfect giveaways that will not only delight your attendees but also enhance your brand's visibility? Here are our top picks that promise to make a lasting impression! 1. Custom Fans A practical and creative gift, custom fans can keep your attendees cool during the event while effectively showcasing your brand. From hand fans and foldable fans to mini fans, these items are easy to customize with your company's logo and event details. 2. Picnic Mats If your event involves sitting on grassy fields or sandy beaches, custom picnic mats make an excellent choice. Not only do they provide comfort and convenience for attendees, but they also serve as a large canvas to print your logo or company name. 3. Balloon Clappers Get the crowd cheering with balloon clappers! They are great for promoting team spirit at sports events or any large outdoor gathering. Plus, they are highly customizable - you can print your logo on them and choose colors that align with your brand. 4. Branded Towels Towels are a practical giveaway that attendees can use during and after the event. Whether it's to wipe off sweat on a hot day or dry off after a dip in the pool, a branded towel is a thoughtful item that will be appreciated by all. 5. Water Bottles Reusable water bottles are a great addition to any outdoor event. They keep attendees hydrated while also minimizing plastic waste. They offer ample space for branding, and you can choose from a variety of types and colors to match your brand image. 6. Sunscreen Sachets For outdoor events, particularly in the summer, branded sunscreen sachets can be a lifesaver. Not only do they protect attendees from harmful UV rays, but they also show that your brand cares about their well-being. 7. Custom Caps or Hats Protect your attendees from the heat while providing them with a fashionable accessory. Caps or hats can be easily branded with your logo and come in a variety of styles and colors. 8. Portable Phone Chargers A handy tool for attendees to stay connected, portable phone chargers can be a lifesaver at outdoor events. They're practical, appreciated, and offer a great branding opportunity. From custom fans and picnic mats to portable phone chargers, these giveaways are guaranteed to make your outdoor event a memorable one. They not only serve a functional purpose but also act as a constant reminder of your brand and the experience you provided. If you are still scouting for the outdoor items to serve as a event or corporate gift, do not hesitate to reach out to us. At Vivopress, we offer an extensive selection of customised corporate gifts to choose from. Get in touch with us anytime!

As far as fashion trends go, we probably would not have expected face masks to feature as a prominent accessory before the pandemic struck. However, as the COVID-19 situation continues to impact Singapore, these items have become mandatory. This has led to the popularity of various designer and custom masks. Face masks are no longer a piece of cloth to keep us safe, but it is also a fashion statement, allowing us to express our unique style. As a result, many companies are now looking to custom masks as ideal and practical corporate gifts to give their employees and clients. If you are also considering this option, let us share the key factors you need to consider. (more…)

It is often said that a company's best asset is its employees. After all, they are responsible for helping the company achieve its monthly objectives and quarterly sales quotas. This is why it should be in every business owner's best interest to keep their employees happy. While there are multiple ways you can go about this, giving them gifts is an excellent way of making them feel valued and appreciated. Given the current COVID-19 situation in Singapore, you may want to consider purchasing pandemic essentials that can help your employees stay safe during this challenging period. This is also a great way to demonstrate to your workers that you care about their safety. (more…)

Corporate gift-giving is a nuanced affair. Knowing the right gift to leave an impression on your employees or clients is paramount, especially if it is for a special occasion. However, choosing the ideal gift can be a challenge. Moreover, work can often be all-consuming, often leaving you with little time to perform your search. When this scenario occurs, you may be faced with the dilemma of choosing a gift at the eleventh hour. This often comes with the temptation of choosing a present quickly. However, there are downsides to making a swift decision, as the gift you pick out might not suit your recipient. (more…)

Employee productivity is crucial to the success of a business. The more productive the employees are, the better the quality of the company’s products and services will be. In turn, these things will translate into higher revenues. Employee productivity, however, might not be constant. For this reason, it is important that you always help your employees remain efficient, active, focused, and happy to retain or increase their productivity. Corporate gifting is one of the best ways to encourage your employees to be more productive. Corporate gifting is the practice of giving gifts to workers as tokens of appreciation. Here are some of the best corporate gifts you can give to your employees to help increase their productivity: (more…)

Work anniversaries are milestones that are significant for both the employees and the employers. If you are a business owner, work anniversaries are the perfect opportunity to recognize your employees’ accomplishments and thank them for their loyalty. They also give you the chance to spark renewed motivation among your workers. Giving work anniversary gifts is a simple yet effective way to make your employees feel appreciated, valued, and energized. To give you more ideas about this corporate practice, below are some of the best ways to give work anniversary gifts that can surely touch the hearts of your employees. (more…)

Corporate gifting has always been a popular practice in the business industry. Corporate gifts are tokens of appreciation that business owners give to their employees or customers. The most common types of items that people give as corporate gifts are calendar, custom mask, toiletry bag, notebook, pen, electronics, and many others. Over the years, however, personalized items have become a huge contender in the market of corporate gifting. Personalized gifts are basically gift items that carry either the full name, surname, monogram, or initials of the recipients on them. They are meant to be a unique and thoughtful way of showing appreciation to a business’ workers or clients. There are several reasons why personalized items are now considered the best types of corporate gifts: (more…)

Do you want to give your employees something special to lift their spirits up and keep them motivated? If the answer is yes, then customized corporate gifts are the ones you need. Corporate gifting is a common tradition in many companies. It is a way for business owners to show their employees how much their efforts are appreciated and valued. However, sometimes, plain corporate gifts can make the practice seem repetitive and boring. To up your game as a business owner, give your employees customized gifts they will surely cherish. Below are some of the best office items you can customize to give as gifts to your hardworking employees. (more…)

Marketing is important for every business. You can have the highest quality products or the most excellent customer service, but if you do not promote your business well, it will certainly not thrive as much as you expect. If you want your business to succeed constantly, you need to know how to market your brand effectively. Promotional giveaways are one of the best marketing strategies you can use for your business. Giveaways basically involve giving your existing and potential customers some freebies that can either come with their purchases or in exchange of their promotion. There are several reasons why giveaways are a great idea in marketing your business. Here are some of them: (more…)