Author - Zhao Rong Tan

The trend of collecting and wearing enamel pins in Singapore doesn’t seem to be slowing down! They have come a long way, from being worn by soldiers in battles to becoming quirky accessories that add a certain flair to your style or as a means of promoting brand identity. (more…)

Corporate gift-giving is an integral part of marketing campaigns. As such, companies are constantly looking out for effective and affordable promotional items to reach out to their target audience and at the same time, reduce the cost of corporate gifts. One way to get your brand’s name out is through tissue paper advertisements! (more…)

Corporate gifts are a great way to show your appreciation to employees, clients, or business partners. But year on year, as you give out these little trinkets and wares, it might start to feel a little repetitive as you run out of gift ideas. (more…)

What are the reasons you choose to buy a particular brand of product over another? Some may say price, while others may believe that specific brands have certain practical features they prefer. However, one subliminal tactic that companies use to win consumers over is also through their marketing methods – and yes, that includes product packaging. (more…)

In the not-too-distant past, badges and pins were mostly associated with the military or political causes. People wore them to proclaim their affiliation to political parties or social causes, and members of the military frequently use badges to mark their division, rank, and the like. (more…)